As a business owner, you’ve probably heard that social media is one of the best tools to grow your brand. Well, it’s definitely true! However, great social media marketing involves more than just doing a few TikTok dances and sharing memes. Social media content that drives engagement and boosts brand awareness requires know-how, vision, and a dedicated strategy. Read on for pro tips on how to get started creating the best social media content for your business today!
1. Prioritize Great Visuals
Social media plays an important role in any marketing strategy. While it can offer great exposure for your brand, it’s evolved over the years and become quite sophisticated, meaning that most potential followers have high expectations. The number one expectation? Beautiful visuals, whether that’s photos, videos, or infographics. Sharing content that is pixelated, illegible, or badly lit will not perform well. Taking the time to create visually appealing content will pay off in the long run, trust us. So, before you get started posting, take some time to consider what colors, branding, and imagery best reflect your business, and then put a plan into place.
Source: Venngage
2. Be Consistent
It may sound like a cliché, but when it comes to social media marketing: consistency is key! When putting together your strategy, you need to set a posting frequency that will be easy to maintain. This helps your followers know what to expect from you and will lead them to be on the lookout for your content. Depending on your industry, it may be difficult for you to generate content daily, and that’s okay, too. What matters is you find a posting cadence that works for your business, and stick to it. Schedulers are your best friends here!
3. Invest in Video Content
By now, we’ve all witnessed the cultural importance of short and long-form video platforms like TikTok and YouTube. A whopping 81% of consumers want to see more short-form videos from brands in 2024! Plus, most social media platforms are now prioritizing video content, which means brands shouldn’t be passing up the reach and growth video content can offer. Some easy ways to hop on the video bandwagon include Q&A videos and short-form videos with trending sounds, but the sky's the limit! Remember that content can still be fun while providing value.
4. Aim to Spark Conversations
During your social media content creation journey, don’t forget the social element. It is easy to get caught up in promotions and sales, resulting in a neglected social community. An easy way to remedy this is to generate content that will get your community sounding off in the comments (in a good way)! That can look like telling stories or asking questions in the captions, creating polls, and setting up Q&A sessions for your brand. When your social community is engaged, you’ll also get great feedback that can help you measure what content is working and what isn’t.
5. Get Emotional
Memorable social media content is the kind that gets an emotional reaction, whether that’s a laugh or a cry! We prefer a laugh, and most of your followers will too, but you get the idea. Our point is, don’t shy away from content that tugs on people’s heartstrings. Think of how many viral videos you’ve seen of a heartwarming or hilarious moment that happened in real life that someone felt compelled to share. For your business, that can mean photos of happy customers, funny snaps from day-to-day operations, or an inspiring story told by your CEO.
6. Leverage Social Proof
We all know someone who checks out Yelp or Google Maps before trying any new spots in town. The same concept applies to social media. In today’s digital age, people love to do their research before investing in a new product or service and they use social as a search engine. Give the people what they want and provide social proof in the form of testimonials, reviews, and user-generated content on your social media pages. These types of social media content are worth their weight in gold and can help seal the deal when potential customers are in their consideration phase.
7. Find a Unique Way to Tell Your Story
Storytelling is an art and at its core, that is what social media marketing is all about. When storytelling is done right it also makes your brand very relatable. Brands like Nike, Dove, and Lululemon have this down to a science. Also, it can be a helpful tool to address any potential pain points for customers, which will make them feel heard and foster rapport. Not to mention, it’s a great opportunity to showcase your product or service in action. Finding the most authentic way to tell your story is best, so unleash your creativity.
8. Give Everything a Human Touch
Sleek visuals and a professional approach to social media content will get you far but don’t sleep on a personable brand voice. A study from Corporate Communications showed that a ‘human touch’ in branding and messaging helps build consumer confidence and boost engagement on social media. Finding a balance between being professional and being compassionate will help you carve out a path to social media success. Also, sharing content that allows your community to put a face to the name and connect with you can have a noticeable impact on your brand’s growth. Keep that in mind when you are preparing your social media content calendar!
Dive into Social Media Content Creation
Let’s be real! Stellar social media doesn’t happen overnight. It requires planning, research, plus plenty of trial and error to find the right formula for your brand. Still, social media is a wonderful tool for businesses of all sizes looking to expand their reach. We hope these tips help you on your social media content creation journey. Be sure to follow us on social for more tips!
Got big plans for your social media, but not sure where to start? Social Society can help! From content creation to social media strategy planning and more, our team can help bring your social media vision to life. Book a one-to-one consultation with Josie today!
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