If you’re serious about your social media game, you should know that size matters. Image size, of course! From uploading a video to Instagram to designing a Facebook cover photo, using the wrong dimensions can turn your gorgeous visuals into a pixelated mess. Worse, poorly sized posts might crop out crucial information. Say goodbye to the edge of your logo or tagline! Avoid resizing disasters and keep your content looking sharp with our comprehensive social media image sizes guide. Plus, discover how the right dimensions can transform your brand’s online presence!
Why Sizing Matters in Social Media Marketing
Before we dive into dimensions, let’s talk about what all the fuss is about. Properly sized visuals help your brand look good, as well as establish credibility and professionalism. Here’s how:
Boost Visual Appeal: Optimized sizes prevent distortion, blurriness, or awkward cropping, which makes your posts visually engaging.
Enhance Brand Awareness: Consistently sharp and well-framed visuals create a strong brand identity.
Improve Engagement: Clear, crisp visuals are more likely to catch the audience’s attention while scrolling.
Support Platform Algorithms: Many social media platforms prioritize content that aligns with their specs.
Now that we’ve established why dimensions matter, it's time to check out the specs platform by platform.
Social Media Image Sizes by Platform
Although younger generations are taking a pass on Zuck's social network, Facebook remains a powerhouse in social media. With billions of monthly active users, it is prime real estate for your brand. Of course, from profile pictures to video posts, size consistency is crucial.
Profile Picture: 170 x 170 pixels (on desktop), 128 x 128 pixels (on mobile)
Tip: Use your logo or a clear, close-up image for recognition.
Cover Photo: 820 x 312 pixels (desktop), 640 x 360 pixels (mobile)
Tip: Keep text and logos within the “safe zone” to avoid cropping issues on mobile.
Shared Image Post: 1200 x 630 pixels
Video Post: Minimum 1280 x 720 pixels, aspect ratio 16:9
Tip: Videos under 3 minutes perform best for engagement.
Stories: 1080 x 1920 pixels
Vertical videos or images work best to fill the screen naturally.
Bonus tip: Facebook prioritizes visual clarity and quick load times, so stick with JPEGs or PNGs under 20 MB for images and MP4 for videos.
Although younger generations are taking a pass on Zuck's social network, Facebook remains a powerhouse in social media. With billions of monthly active users, it is prime real estate for your brand. Of course, from profile pictures to video posts, size consistency is crucial.
Profile Picture: 170 x 170 pixels (on desktop), 128 x 128 pixels (on mobile)
Tip: Use your logo or a clear, close-up image for recognition.
Cover Photo: 820 x 312 pixels (desktop), 640 x 360 pixels (mobile)
Tip: Keep text and logos within the “safe zone” to avoid cropping issues on mobile.
Shared Image Post: 1200 x 630 pixels
Video Post: Minimum 1280 x 720 pixels, aspect ratio 16:9
Tip: Videos under 3 minutes perform best for engagement.
Stories: 1080 x 1920 pixels
Vertical videos or images work best to fill the screen naturally.
Bonus tip: Facebook prioritizes visual clarity and quick load times, so stick with JPEGs or PNGs under 20 MB for images and MP4 for videos.
X (Formerly known as Twitter)
Elon Musk may be busy in public office next year, but that doesn't mean that the famous little bird behind Twitter (now X) will be slowing down anytime soon. X’s fast-paced nature makes visuals critical for grabbing attention.
Profile Picture: 400 x 400 pixels
Tip: Keep it simple for instant recognition.
Header Photo: 1500 x 500 pixels
Tip: A clean and centered design ensures the image adapts to resizing.
In-Feed Images: 1200 x 675 pixels (16:9 ratio)
Video Posts: Minimum 1280 x 720 pixels, aspect ratio 16:9 or 1:1
Tip: Short videos (under 60 seconds) drive better engagement.
Bonus tip: Twitter images are cropped in previews, so place important content in the center.
This platform is the place where business people go to socialize, share thought leadership, and network. Being professional and polished is essential since visuals here should reflect your brand’s credibility.
Profile Picture: 400 x 400 pixels (personal), 300 x 300 pixels (company)
Cover Photo: 1128 x 191 pixels
Shared Image Post: 1200 x 627 pixels
Video Posts: Minimum 256 x 144 pixels, maximum 4096 x 2304 pixels
Tip: LinkedIn videos perform best when they’re educational or thought-provoking.
LinkedIn Stories: 1080 x 1920 pixels (retired as of late 2021 but could return in future updates).
Bonus tip: Use professional visuals with a focus on text clarity to appeal to a more corporate audience.
TikTok
The rising star of the social media world, TikTok is open to content of all kinds, but higher quality content does better. Simply put. This social media platform's entire ecosystem revolves around video content, so dimensions are straightforward.
Video Posts: 1080 x 1920 pixels (9:16 ratio)
Tip: TikTok’s full-screen experience thrives on vertical videos. Keep them dynamic and entertaining.
Bonus tip: Stick to bite-sized clips (15-60 seconds) and add captions to keep non-audio users engaged.
Don't make the mistake that so many do with social media, don't sleep on Pinterest! Pinterest is a visual search engine, so high-quality, vertical images dominate. Also, it's a great way to get more visibility for your products!
Pin Image: 1000 x 1500 pixels (2:3 ratio)
Infographics: 1000 x 3000 pixels (or longer)
Video Pins: 1080 x 1920 pixels
Tip Use striking visuals with easy-to-read text overlays for maximum impact.
Bonus tip: Pins perform best with lifestyle or aspirational imagery that tells a story.
Easy Ways to Get Perfectly Sized Content Every Time
Use Tools to Save Time: Canva, Adobe Express, and Figma offer templates pre-sized for every social media platform.
Test Across Devices: Preview your posts on both desktop and mobile to ensure they look flawless everywhere.
Prioritize Mobile-First Designs: With over 90% of users accessing social media via mobile devices, vertical formats are your best bet.
Stay Updated: Social platforms often tweak their size requirements. Bookmark their official guidelines to stay ahead of changes.
Improve Your Social Media Game in 2025
Mastering social media dimensions might feel confusing at first, but the payoff is worth it. Not only will your content look polished and professional, but it’ll also help you stand out in a sea of subpar posts. Start optimizing your visuals today, and watch your brand grow.
Need help nailing your social media visuals? Social Society is here to lead the way! From social media strategy to content creation, scheduling, and more, our team can help bring your social media vision to life. Book a one-to-one consultation with Josie today!
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