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The concept of "going viral" in marketing often refers to content or campaigns that spread rapidly and widely across various online platforms. While achieving viral success can certainly boost visibility and generate short-term attention, relying solely on the hope of going viral is not a sustainable or strategic approach for long-term success. Here are several reasons why your marketing strategy  should extend beyond the goal of just going viral: Unpredictability of Virality: Virality is inherently unpredictable. While certain elements may contribute to the potential for virality, there is no guaranteed formula for creating viral content. Relying on unpredictable outcomes is not a solid foundation for a marketing strategy. Short-Lived Impact: Viral content often experiences a rapid rise in popularity but can also fade away quickly. The impact may be short-lived, and it may not translate into long-term brand recognition or customer loyalty. Brand Consistency: A marketing strategy that goes beyond virality allows for the development and maintenance of a consistent brand image. Consistency helps build trust and familiarity with your audience, contributing to lasting relationships. Audience Engagement: Sustainable marketing strategies involve ongoing engagement with your audience. This means understanding your target audience, building relationships, and delivering value over time. Viral content may not necessarily foster this ongoing engagement. Conversion and ROI: Viral content doesn't always translate into conversions or a positive return on investment (ROI). A strategic marketing approach considers the entire customer journey, from awareness to conversion and beyond, focusing on sustained value creation. Competitive Landscape: In a crowded market, relying on viral success alone may not be enough to stand out. A comprehensive marketing strategy allows you to differentiate your brand and communicate your unique value proposition consistently. Platform Changes: The dynamics of social media  and online platforms can change quickly. Relying solely on one platform or one type of content for virality exposes your strategy to the risks associated with changes in algorithms, policies, or user behavior. Long-Term Brand Building: Building a brand is a gradual process that involves trust, credibility, and reliability. A strategic marketing journey encompasses activities that contribute to long-term brand building rather than focusing solely on short-term popularity. Adaptability: A robust marketing strategy  is adaptable to changes in the market, industry, and consumer preferences. It allows for continuous optimization based on data and feedback, ensuring sustained relevance. In summary, while the goal of going viral can be enticing, a comprehensive marketing strategy  goes beyond the pursuit of virality. We hope our content goes viral but we don't bank on it. Rather we understand our audience, create consistent messaging, and deliver value over time to build lasting relationships and drive sustained success.

If you’re serious about your social media game, you should know that size matters. Image size, of course! From uploading a video to Instagram to designing a Facebook cover photo, using the wrong dimensions can turn your gorgeous visuals into a pixelated mess. Worse, poorly sized posts might crop out crucial information. Say goodbye to the edge of your logo or tagline!  Avoid resizing disasters and keep your content looking sharp with our comprehensive social media image sizes guide. Plus, discover how the right dimensions can transform your brand’s online presence! Why Sizing Matters in Social Media Marketing Before we dive into dimensions, let’s talk about what all the fuss is about. Properly sized visuals help your brand look good, as well as establish credibility and professionalism. Here’s how: Boost Visual Appeal : Optimized sizes prevent distortion, blurriness, or awkward cropping, which makes your posts visually engaging. Enhance Brand Awareness : Consistently sharp and well-framed visuals create a strong brand identity. Improve Engagement : Clear, crisp visuals are more likely to catch the audience’s attention while scrolling. Support Platform Algorithms : Many social media platforms prioritize content that aligns with their specs. Now that we’ve established why dimensions matter, it's time to check out the specs platform by platform. Social Media Image Sizes by Platform Facebook Although younger generations are taking a pass on Zuck's social network, Facebook remains a powerhouse in social media. With billions of monthly active users, it is prime real estate for your brand. Of course, from profile pictures to video posts, size consistency is crucial. Profile Picture : 170 x 170 pixels (on desktop), 128 x 128 pixels (on mobile) Tip : Use your logo or a clear, close-up image for recognition. Cover Photo : 820 x 312 pixels (desktop), 640 x 360 pixels (mobile) Tip : Keep text and logos within the “safe zone” to avoid cropping issues on mobile. Shared Image Post : 1200 x 630 pixels Video Post : Minimum 1280 x 720 pixels, aspect ratio 16:9 Tip : Videos under 3 minutes perform best for engagement. Stories : 1080 x 1920 pixels Vertical videos or images work best to fill the screen naturally. Bonus tip : Facebook prioritizes visual clarity and quick load times, so stick with JPEGs or PNGs under 20 MB for images and MP4 for videos. Instagram Although younger generations are taking a pass on Zuck's social network, Facebook remains a powerhouse in social media. With billions of monthly active users, it is prime real estate for your brand. Of course, from profile pictures to video posts, size consistency is crucial. Profile Picture : 170 x 170 pixels (on desktop), 128 x 128 pixels (on mobile) Tip : Use your logo or a clear, close-up image for recognition. Cover Photo : 820 x 312 pixels (desktop), 640 x 360 pixels (mobile) Tip : Keep text and logos within the “safe zone” to avoid cropping issues on mobile. Shared Image Post : 1200 x 630 pixels Video Post : Minimum 1280 x 720 pixels, aspect ratio 16:9 Tip : Videos under 3 minutes perform best for engagement. Stories : 1080 x 1920 pixels Vertical videos or images work best to fill the screen naturally. Bonus tip : Facebook prioritizes visual clarity and quick load times, so stick with JPEGs or PNGs under 20 MB for images and MP4 for videos. X (Formerly known as Twitter) Elon Musk may be busy in public office next year, but that doesn't mean that the famous little bird behind Twitter (now X) will be slowing down anytime soon. X’s fast-paced nature makes visuals critical for grabbing attention. Profile Picture : 400 x 400 pixels Tip : Keep it simple for instant recognition. Header Photo : 1500 x 500 pixels Tip : A clean and centered design ensures the image adapts to resizing. In-Feed Images : 1200 x 675 pixels (16:9 ratio) Video Posts : Minimum 1280 x 720 pixels, aspect ratio 16:9 or 1:1 Tip : Short videos (under 60 seconds) drive better engagement. Bonus tip : Twitter images are cropped in previews, so place important content in the center. LinkedIn This platform is the place where business people go to socialize, share thought leadership, and network. Being professional and polished is essential since visuals here should reflect your brand’s credibility. Profile Picture : 400 x 400 pixels (personal), 300 x 300 pixels (company) Cover Photo : 1128 x 191 pixels Shared Image Post : 1200 x 627 pixels Video Posts : Minimum 256 x 144 pixels, maximum 4096 x 2304 pixels Tip : LinkedIn videos perform best when they’re educational or thought-provoking. LinkedIn Stories : 1080 x 1920 pixels (retired as of late 2021 but could return in future updates). Bonus tip : Use professional visuals with a focus on text clarity to appeal to a more corporate audience. TikTok The rising star of the social media world, TikTok is open to content of all kinds, but higher quality content does better. Simply put. This social media platform's entire ecosystem revolves around video content, so dimensions are straightforward. Video Posts : 1080 x 1920 pixels (9:16 ratio) Tip : TikTok’s full-screen experience thrives on vertical videos. Keep them dynamic and entertaining. Bonus tip : Stick to bite-sized clips (15-60 seconds) and add captions to keep non-audio users engaged. Pinterest Don't make the mistake that so many do with social media, don't sleep on Pinterest! Pinterest is a visual search engine, so high-quality, vertical images dominate. Also, it's a great way to get more visibility for your products! Pin Image : 1000 x 1500 pixels (2:3 ratio) Infographics : 1000 x 3000 pixels (or longer) Video Pins : 1080 x 1920 pixels Tip  Use striking visuals with easy-to-read text overlays for maximum impact. Bonus tip : Pins perform best with lifestyle or aspirational imagery that tells a story. Easy Ways to Get Perfectly Sized Content Every Time Use Tools to Save Time : Canva, Adobe Express, and Figma offer templates pre-sized for every social media platform. Test Across Devices : Preview your posts on both desktop and mobile to ensure they look flawless everywhere. Prioritize Mobile-First Designs : With over 90% of users accessing social media via mobile devices, vertical formats are your best bet. Stay Updated : Social platforms often tweak their size requirements. Bookmark their official guidelines to stay ahead of changes. Facebook Media Guidelines Instagram Help Center Twitter Help Improve Your Social Media Game in 2025 Mastering social media dimensions might feel confusing at first, but the payoff is worth it. Not only will your content look polished and professional, but it’ll also help you stand out in a sea of subpar posts. Start optimizing your visuals today, and watch your brand grow. Need help nailing your social media visuals? Social Society is here to lead the way! From social media strategy to content creation, scheduling, and more, our team can help bring your social media vision to life. Book  a one-to-one consultation with Josie today!

Who doesn't love a little personality? At the core of every successful social media strategy is a consistent brand voice , a distinct personality that makes your business recognizable and relatable. Mastering your brand voice can be the key to cutting through the noise and building loyalty in an oversaturated digital space. Join us as we explore why a consistent brand voice matters, explore tips to develop and maintain it, showcase brands nailing the game, and unpack the real-world impact on your social media strategy. Why Having a Consistent Brand Voice Matters Although it can be challenging to define, a consistent brand voice can have a huge impact on your social media strategy. Here are a few ways that brand voice can influence your brand: Brand recognition Did you know that your brand only gets about 7 seconds  to make an impression? A cohesive voice ensures that every tweet, story, or post reinforces your brand’s identity, helping you stick in your audience's memory. Builds trust A brand voice is like the handshake of your business. Consistency across platforms builds credibility, demonstrating that you’re reliable and intentional about your messaging. Fosters connection People follow brands they feel connected to, period. Your voice can make that connection stronger. Whether it's a playful tone, professional edge, or empathetic vibe, your audience craves consistency, just like in any relationship. Benefits of a Consistent Brand Voice Beyond building a sturdy brand, there are plenty of concrete ways that your brand can benefit from having a solid and recognizable voice.  Improved audience reach  - Consistency breeds familiarity, encouraging your audience to engage and share your posts. A survey by Sprout Social found that 64% of consumers want brands to connect with them on social media, and your voice is the bridge that facilitates this connection. Better engagement  - Social media algorithms reward engagement . When your posts consistently strike the right tone, they invite likes, shares, and comments, increasing visibility organically.  Strengthened customer loyalty  - When customers feel connected to a brand, they’re more likely to stick around. A consistent voice fosters emotional ties, making your audience feel understood and valued. Enhanced social media strategy  - A strong brand voice simplifies decisions for campaigns, collaborations, and crisis management. It serves as a guiding light, ensuring all elements of your social strategy align with your identity. How to Maintain a Consistent Brand Voice Now that you know what you can gain from having a consistent brand voice, how can you go about doing that? Here are a few places to start: Define Your Brand Voice The best place to start is by taking time to understand your brand. Consider what your brand’s core values and traits are. How do you want your audience to feel when they interact with your brand? Take inspiration from your company mission, culture, and target audience preferences.  Our Tip : Develop a brand voice guide. Include examples of do’s and don’ts, vocabulary, and tone guidelines for different scenarios (for example, responding to customer complaints versus promotional content). Know Your Audience We don’t want to sound like a broken record, but this one is crucial! Your brand voice is for your audience, after all. So, take time to time research what they care about, their communication style, and the content they engage with most. Tailor your tone to resonate with their preferences. For instance, a tech-savvy Gen Z audience might appreciate casual, meme-driven posts, while professionals on LinkedIn expect insightful and polished content. Lock Down a Social Strategy A structured content plan helps prevent tone mismatches. The easiest way to make sure you’re hitting the mark is by setting up content pillars (e.g., education, humor, inspiration) that align with your voice. Also, messaging templates for common scenarios like launches or FAQs can help streamline consistency. Teach Your Team Your brand is only as strong as its weakest link. That’s why every member of your team who posts on social media should understand and embody your brand voice. Leverage workshops, brand voice refreshers, and easy-to-access guidelines to help align internal and external communication. Don't Shy Away From Help There are a lot of moving parts in a social media strategy. If you can make some parts of the process easier (and improve output at the same time) then do it! Shortcuts can help you reserve time and energy for other parts of the social media process. Some great tools that can help you stay on-brand are Grammarly for tone checks, Canva for visual consistency, and a social media scheduler to ensure content maintains the desired posting cadence . Monitor and Adapt Life moves at breakneck speed, and social media is no exception. Your strategy should be constantly evolving. Regularly review performance metrics (engagement rates, comments, shares) to assess what resonates. Also, don’t forget to adjust your tone as necessary while staying true to your brand’s core personality. Brands That Nail a Consistent Brand Voice Slack Slack balances professionalism with a casual, friendly tone that reflects its product’s collaborative purpose. From their social posts to their email copy, they make productivity feel approachable. Wendy's Known for its witty and often savage tone, Wendy’s Twitter account keeps audiences laughing, and most importantly, engaged. Their consistent humor aligns with their playful brand personality while standing out in the fast-food space. Airbnb Airbnb’s warm, welcoming tone reflects its mission to create a world where anyone can belong. Across Instagram and Twitter, their posts are heartfelt, sharing user-generated content and emphasizing community. Start Building a Memorable Brand Voice Social media is the ultimate playground for brands looking to grow their audience and influence. A consistent brand voice will ensure that your content stand out, as well as help build trust, drive engagement, and create a lasting impact. By understanding your audience, defining your voice, and committing to consistency, you’ll position your business as a social media powerhouse. Start small, stay consistent, and watch your audience grow! Are you ready to finesse your brand voice?  Social Society can help! From social media strategy to content creation, scheduling, and more, our team can help bring your social media vision to life. Book  a one-to-one consultation with Josie today!

Searching for ways to get more out of your social media efforts? Paid social media advertising has become a powerful tool for businesses of all sizes, delivering laser-focused targeting, measurable results, and the ability to scale like never before. Of course, it's often easier said than done. We're here to take the guesswork out of paid social media advertising for you! Read on to find out why paid social is a must-have, how to get it right, and what pitfalls to avoid. Why Paid Social Advertising Matters Everyone is on social media these days, with total users reaching 4.9 billion people worldwide! That’s more than half the planet scrolling through Facebook, Instagram, LinkedIn, TikTok, and beyond. However, the reality is that organic reach can be limiting for brands. Take, for example, Facebook’s organic reach, which is as low as 2.6% per post . Paid ads are the best way to cut through the noise and put your business in front of the right people. Here are just a few benefits of paid social media advertising you should consider: Precision Targeting:  Want to reach 35-year-old dog owners in Chicago who love artisan coffee? Paid social lets you drill down to this level of specificity.  Cost-Effective Scalability:  With budgets as low as $5 a day, you can test campaigns, refine them, and scale up based on what works. Incredible ROI Potential:  On average, businesses earn  $2 for every $1 spent on paid social. Some well-optimized campaigns have seen even greater returns. Real-Time Data:  Unlike traditional advertising, you don’t have to wait weeks to know how your ad is performing. Platforms like Meta Ads Manager provide real-time insights, so you can pivot quickly if needed. Best Practices for Paid Social Advertising If you're starting to feel like Charlie in Willy Wonka's Chocolate Factory, we love the enthusiasm, but we've got to keep it real. Paid social might sound like a golden ticket, but success depends largely on strategy. You don't want to just throw money at the wall and hope it sticks! Follow these best practices to ensure your campaigns shine. Define Your Goals Clear objectives are everything when it comes to paid social. Now, decide what you want from your paid social advertising campaign. Here are some ideas: Drive traffic to your website Boost sales of a new product Increase app downloads Build brand awareness Define your primary goal, and make sure every element of your campaign aligns with it. Choose the Right Platform Not all platforms are created equal. The best channel for your ads depends on your audience. Need help with this? Check out our handy guide ! Optimize for Mobile Nearly 91% of social media users  access platforms via mobile, so ensure your visuals, landing pages, and call-to-actions (CTAs) are mobile-friendly. Test, Learn, Refine Don’t set it and forget it. To get the most out of paid social, you need to be proactive. Run A/B tests on headlines, images, or CTAs to see what resonates most. Use analytics to monitor performance and refine your strategy. Invest in Compelling Copy and Visuals We’ve talked about this a lot in our previous articles. Trust us! Eye-catching designs and engaging copy can make or break your ad. Common Mistakes to Avoid in Paid Social Media Advertising Even the best intentions can lead to missteps. Learn from the mistakes of others and watch out for these pitfalls: Ignoring the Landing Page Your ad might be stellar, but if the landing page doesn’t match the vibe or CTA, you’ll lose conversions. Keep messaging consistent and ensure the page loads quickly (slow-loading pages lose around half of users). Over-Targeting Precision is great, but narrowing your audience too much can limit your reach. Balance is key. Overlooking Ad Frequency Seeing the same ad 10 times in a day? Annoying, right? Set frequency caps to avoid turning off potential customers. Failing to Track ROI Without tracking metrics like CTR (click-through rate), CPC (cost per click), and conversions, you’re flying blind. Use platform insights and tools like Google Analytics to measure success. Boosting Posts Blindly Boosting a post is tempting, we get it! It’s quick, cheap, and requires minimal effort. But it’s not a substitute for a well-thought-out campaign. How to Get the Most Out of Your Paid Social So now that you know a bit more about the benefits and strategies to use, where should you get started? Many businesses take the easy way out by just Boosting posts is like adding sprinkles to a cupcake, it’s a nice touch but not a full dessert. Here’s how boosting differs from a full-fledged campaign: Boosting Posts Boosting a post is essential turning an existing post into a quick ad to reach more people. This strategy works for increasing visibility on a well-performing post, testing a new audience, or driving short-term engagement. However, it has limited targeting options and objectives. Full Social Media Campaigns On the other hand, a full campaign is a planned, strategic series of ads designed to achieve specific business goals. This is ideal for driving measurable results like sales, leads, or long-term brand awareness. The upside of campaigns is that they give you access to advanced features like retargeting, custom audiences, and detailed analytics. In our opinion, for serious growth, campaigns win every time. Go Big with Paid Social Media Over the years, we've seen plenty of success with clients who have chosen to build paid social media advertising campaigns. They are a proven strategy to amplify your reach, engage your audience, and grow your business. With clear goals, killer visuals and copy, and a well-executed campaign strategy, your brand can thrive in the competitive digital space. Start small, refine often, and watch your business soar! Ready to transform your social media strategy? Let Social Society guide you through the process! From ad setup to campaign monitoring and more, our team will work with you to ensure your paid social media marketing campaigns succeed. Book  a one-to-one consultation with Josie today!

Are you overwhelmed about which social media platform to use for your business? Don't worry! We're here to help you select the best platform for your needs! Social media is a great way to meet your business goals, but you want to be sure you are doing it with the best practices in mind. Grab your smartphone and ring light, it's time to get set up, engage, and optimize your presence on social media. Know Your Audience and Set Your Goals Before you start investing time, effort, and money into your social media presence, you need to be sure you know your audience. This is the time to pool together all your data, research, testimonials, and any feedback you have on file to piece together a clear image of your target audience.  Once you have that in mind, you can begin to set your business goals. Take some time to consider and explicitly define what you are looking to get out of social media. Your business might have several goals, which is totally okay! Make a list of them to use as a reference and guidance on your social media journey. Here are a few common social media goals: Build brand awareness Drive sales Generate leads Provide customer service Engage with a community Each social media platform has strengths that align with different goals, and audience demographics that vary. Not sure which platform might be best for you? Let’s take a closer look at the top platforms and how they work for different businesses. Top Social Media Platforms and How to Use Them Facebook Best for:  Community building, customer service, paid ads Audience:  2.91 billion monthly active users; skewed towards 25-49-year-olds Facebook is the largest social network globally, making it a great option for businesses looking to reach a broad audience. Its highly developed ad platform, Facebook Ads, allows businesses to target specific demographics, interests, and behaviors. With the right strategy, you can reach people who are highly likely to be interested in your products or services. Pros: Advanced advertising tools Strong for customer engagement and community building (think Facebook Groups) Great for sharing diverse types of content: text, video, events, and links Cons: Declining organic reach; paid ads are often necessary Younger audiences are migrating to other platforms What You Need to Get Started: Create a business page Set up a Facebook Ad account (if you plan to advertise) Craft a mix of content that provides value and encourages interaction Instagram Best for:  Visual brands, influencer partnerships, eCommerce Audience:  1.4 billion monthly active users, popular among 18-34-year-olds Instagram is THE go-to platform for brands that want to showcase their visual content. Businesses with visually appealing products find a lot of success here, from fashion and beauty to travel and food. But don’t let that deter you, if you can create pretty content and provide value, you’ll find your people. With features like Stories, Reels, and Shopping, Instagram offers plenty of ways to engage followers and sell directly on the platform. Pros: Visual-centric, ideal for brand storytelling Shopping features that allow users to buy without leaving the app High engagement rates, especially on Reels Cons: Limited link-sharing options (only one clickable link in the bio) Highly competitive, with visually appealing content needed to stand out What You Need to Get Started: Set up a business or creator account Build a visually cohesive feed and focus on high-quality images/videos Add relevant hashtags to reach a broader audience LinkedIn Best for:  B2B companies, professional networking, thought leadership Audience:  875 million users; professionals and business-focused individuals LinkedIn is a professional social network, and it’s particularly beneficial for B2B businesses, recruiters, and those looking to build thought leadership. This social media platform allows brands to connect directly with decision-makers, share industry insights, and showcase company culture. Pros: Highly targeted advertising options for B2B Excellent for building authority through long-form content and industry insights Strong networking potential Cons: Limited appeal for B2C brands Paid ads can be costly compared to other platforms What You Need to Get Started: Create a LinkedIn business page and optimize it with relevant keywords Post regularly with professional content, including articles, case studies, and thought leadership pieces Encourage employees to share and engage with the content TikTok Best for:  Engaging younger audiences, brand personality, viral marketing Audience:  1 billion monthly active users; most popular with Gen Z and Millennials TikTok is a short-form video platform that has taken the social media world by storm, thanks to its highly engaging format. It’s ideal for brands looking to showcase a fun, casual side or produce viral-worthy content. Many brands use TikTok to educate, entertain, or provide behind-the-scenes content, creating a unique personality for their brand. Not to mention, there is the opportunity to grow a huge following overnight on this social media platform. Pros: High organic reach potential Great for trends and viral challenges Lower barrier to entry with short, low-production videos Cons: Limited audience for older demographics Less formal content style may not suit every brand What You Need to Get Started: Create a TikTok account and explore trending content in your niche Develop a playful, casual content style and experiment with short videos Use trending sounds and hashtags to increase visibility Twitter Best for:  Engaging younger audiences, brand personality, viral marketing Audience:  1 billion monthly active users; most popular with Gen Z and Millennials TikTok is a short-form video platform that has taken the social media world by storm, thanks to its highly engaging format. It’s ideal for brands looking to showcase a fun, casual side or produce viral-worthy content. Many brands use TikTok to educate, entertain, or provide behind-the-scenes content, creating a unique personality for their brand. Not to mention, there is the opportunity to grow a huge following overnight on this social media platform. Pros: High organic reach potential Great for trends and viral challenges Lower barrier to entry with short, low-production videos Cons: Limited audience for older demographics Less formal content style may not suit every brand What You Need to Get Started: Create a TikTok account and explore trending content in your niche Develop a playful, casual content style and experiment with short videos Use trending sounds and hashtags to increase visibility Getting the Most Out of Social Media When you choose the right social media platforms based on your audience and goals, you can harness the power of social media to build brand loyalty, engage with your community, and grow your business. Take it one platform at a time, experiment, and remember: the best strategy is the one that matches your brand and resonates with your customers. Looking to get started on social? Let Social Society guide you through the process! From profile setup to social media strategy and more, our team will work with you to ensure your paid social media marketing campaigns succeed. Book  a one-to-one consultation with Josie today!

Successful social media for businesses goes far beyond counting dollars or percentages. The true essence of impactful social media lies in the power of likes, shares, comments, and that buzzworthy presence that captures attention. However, with more people getting social than ever, standing out is about more than a regular posting cadence. It calls for a fresh, dynamic social media strategy that resonates with your audience and builds genuine connections. If you want to see better social media engagement, you’ve got to pull out all the stops! From utilizing interactive elements like polls and contests to foster participation to crafting heartfelt collaborations and authentically sharing user-generated content, there are plenty of ways to connect with audiences in ways they’ll love. No matter your goal, whether that’s expanding reach, building a loyal community, or making your brand the talk of the town, here are a few ways to take actionable steps to create impactful content that resonates with your audience. The Importance of Strategizing for Success A successful social media strategy hinges on showcasing the unique qualities of a brand through innovative methods. New York Magazine  is an example of a company that did this when it doubled its Instagram following just by dedicating a Slack channel to create custom graphics and optimize posts. However, while eye-catching visuals are essential, they’re only part of an overall social media strategy. Consistent engagement and intentional presentation build a cohesive experience that keeps followers interested and engaged. Brands that achieve lasting success prioritize creativity, strategic thinking, and authenticity in their social media efforts. With the digital landscape becoming increasingly competitive, companies that experiment with varied approaches and consistently interact with their followers stand out from the crowd. By testing new methods and adjusting to audience preferences, businesses can discover the strategies that work best, using social media as a powerful tool to foster meaningful relationships and drive growth. Use Polls to Spark Interest People love to give their two cents. Using polls on platforms like Instagram and Facebook is a simple, highly effective way to generate engagement. Polls work best when they’re timely and on-brand, asking questions that feel relevant to your audience’s interests. Just don’t overuse them! You want to keep them occasional and fresh. Once the results are in, share them! IKEA did this perfectly with its kitchens poll, generating tons of interaction and valuable insights into customer preferences. Host Contests That People Can't Resist Social media contests are a trusty way to drive engagement. Consider the countless “like, share, and tag” posts you’ve seen in the social sphere. Whether it’s a fun photo challenge, a caption contest, or a simple giveaway, competitions are a wonderful way to encourage engagement. Brands like Lay’s and Doritos  have mastered this, running an array of contests, and getting huge visibility and interaction. Also, adding a unique hashtag to your contest can make it easy to track and boost engagement. Showcase Your Superfans Showing fans some love can pay off big time! Some easy ways to encourage followers to participate are letting them make small brand decisions or inviting them to share their own experiences. Acknowledging the most loyal supporters has been a growing trend in the fashion world, with brands like Miu Miu inviting their top customer to participate in their AW 2024 runway show, which went viral on TikTok . When your followers feel valued, they’re more likely to keep coming back and spreading the love. Over time, this helps generate loyal engagement that can prolong growth. Collaborate for Cross-Promotion Collaborations with other brands or influencers can draw fresh eyes to your content as well as expand your reach. These days, cross-promotion continues to be popular, with brands teaming up for joint campaigns, content swaps, and much more. These partnerships can bring in new audiences, and if the collaboration resonates, it can give your engagement a serious boost. Just look at the viral McDonald’s x Hello Kitty campaign in Singapore, which caused such a frenzy that it even led to lines out the door. A successful collab can revolutionize your brand’s reach. Start Conversations That Count Engagement, at its core, is about conversations. Engaging in meaningful dialogues with your audience, whether through comments, DMs, or Q&As, shows you’re genuinely interested in their opinions. That’s why it’s a great idea to try hosting regular Q&A or AMA sessions to spark these conversations. This direct interaction can build a sense of community and connection, making your brand more approachable and relatable, which in turn makes people want to engage even more. Share User Experiences Creatively Testimonials and reviews have always been valuable, but nowadays people want to see real, personal experiences from followers. Coachella, for example, fuels its brand by sharing live glimpses of the festival, connecting audiences to the experience. Small brands can benefit from this tactic,  too. Use a catchy hashtag or slogan tied to your brand’s story, and watch engagement soar as followers share their takes. Incorporating user-generated content  into your social strategy is always a win! Support Charities and Causes Social responsibility resonates deeply with audiences of today. Aligning with a meaningful cause or supporting a charity can build a strong bond with followers. Brands like The Body Shop , which has championed campaigns against animal testing, have seen massive engagement from fans who share these values. A simple post showcasing your support for a cause can profoundly impact your brand’s image and engagement, as well as show your brand cares. Stay Ahead of the Curve Social media is constantly evolving, with new platforms and technologies reshaping the landscape. Live streaming, virtual reality, and interactive content continue to grow. Connecting with people on a visual and emotional level is more important than ever, with content that sparks joy and belonging yielding the best results. These can look like immersive stories, behind-the-scenes content, or a thought-provoking question. Bear in mind that when people connect with your brand emotionally, they are far more likely to engage with your content. Create a Stage for Your Followers Not surprisingly, letting your audience be the stars of the show is one of the best ways to boost engagement. People are naturally excited about participating in things they’re passionate about. So, roll out the red carpet and let them share, vote, and create. Once you get them interacting consistently, your engagement will flourish. You’ve got this! Start Driving Social Media Engagement Today It’s never too late to try new strategies and find what makes your audience click. Don’t be afraid to mix things up! After all, social media is all about experimentation and finding what works for your specific brand and voice. The key is to keep your content fresh, relevant, and, above all, engaging. We hope you can use these tips as a roadmap to get your content social media engagement soaring to new heights. Want to improve your social media engagement? Social Society can help! From social media strategy to content creation, scheduling, and more, our team can help bring your social media vision to life. Book  a one-to-one consultation with Josie today!

Creating a great user experience (UX) is all about stepping into your users’ shoes. While empathy is crucial, understanding and predicting how users behave can be even more powerful. That’s where psychology steps in! Knowing the science behind why people make certain choices allows UX designers to create more intuitive, user-friendly designs. Psychology helps us get a better understanding of how users interact with digital spaces as well as highlights common mistakes for designers to avoid. Knowing a few key psychological principles can totally transform the way you design a website, and make it so much more effective. Explore a few basic psychology principles for UX design and see how understanding human nature can make your website worlds more engaging! Where UX Meets the Human Mind The Comfort of Familiarity People love things that feel familiar. Just think about it. Why do you think we often order the same coffee or buy the same brands? This instinct is known as the mere-exposure effect , meaning that we’re naturally drawn to things we’ve seen before. Familiarity creates a sense of safety, which is great since our brains interpret new or unfamiliar things as potential risks. In UX design, using this concept with optimal success requires balance. Familiar elements, like standard icons or easy-to-recognize navigation, make users feel at ease. However, you also want to sprinkle in some novelty, like a fresh animation or unique color scheme, to create excitement without making users feel lost. When designing, think of it as blending something old with something new to keep users engaged and comfortable. Consistency is Reassuring Much like a solid daily routine, consistency is very valuable in UX design. This is because it provides a sense of order. Imagine a site where elements like scroll bars, buttons, or layout are in a constant state of change. Stressful much? Not only are constant changes in design disorienting, but they can stress out the neocortex of our brains. This part of our brain is in charge of seeking out patterns. So, if a design flows predictably, users can focus on absorbing information rather than re-learning each page. Recommendations for UX Design Consistency : Stick to horizontal layouts for smoother reading flow. Use color contrasts sparingly to add emphasis without overwhelming. Limit yourself to two or three fonts to maintain a clean and organized feel. Shapes, colors, and even whitespace contribute to a “visual language” that users understand quickly. When users recognize patterns, they feel reassured and can better absorb the information you’re sharing. In simple terms, consistency keeps users happy! Give Them a KISS We had you there for a second, didn't we? Actually, we're talking about the old adage “Keep it Short and Sweet.” This saying couldn’t be more relevant to UX. People tend to scan rather than read thoroughly, which is why presenting information in concise, digestible pieces helps users move through content without getting frustrated. Ways to Apply KISS in UX : Use active voice for an engaging tone. Keep sentences under 20 words. Include punchy headlines and short paragraphs. Avoid overwhelming users with walls of text. Each phrase or bit of text on your page should lead users to a clear next step. Tools like Google Optimize or Optimizely can help A/B test content to refine it further. Remember, the easier your website is to follow, the more users are likely to stay. Tap Into Their Emotions Emotions are powerful motivators. In fact, research shows that 86% of consumer buying choices  are influenced by emotions. Consider this when designing your website and use images, colors, and layouts to evoke feelings. An image of a runner finishing a marathon on a sportswear site, for example, can spark an emotional response, helping users envision their own success and creating a sense of connection. Create an Emotional Connection : Choose images that tell a story or create a mood. Think about how color can evoke feelings—like green for growth, blue for calm, and red for energy. Align images with the emotions you want your users to experience. People remember how a website made them feel. Remember to design with emotions in mind to foster a positive, lasting connection. Formatting for Memory Ever notice how we remember the beginning and end of conversations? This is the primacy and recency effect  in action, which suggests we retain the first and last pieces of information the best. In UX, this means putting critical information at the beginning and end of your content. Make your headers strong and place calls-to-action at the end, reinforcing the information you want users to remember. Strategic Formatting Tips : Start with a compelling introduction. Place important details or calls to action near the end. Use bold fonts or color contrasts to make key points stand out. By carefully positioning information, you improve the chances of users retaining it. As a result, their journey through your design is more impactful. The Power of Visual Othering When something stands out, it draws attention more easily. In psychology, this is known as the Von Restorff effect . Using contrast in UX design can be a powerful tool, highlighting buttons, CTAs, or other important elements against a simpler background. For example, a bright yellow “Get Started” button on a predominantly black page naturally pulls the eye. Although, you should use this sparingly! Too much contrast can dilute its impact and make the design feel cluttered. How to Use Contrast for Impact : Use bold colors only on priority elements. Avoid too many competing focal points—reserve contrast for what matters most. Experiment with color combinations to find a balance that’s visually pleasing and effective. Use the Mind to Improve Your UX Design Psychology is a great tool for anyone looking to build a website with user-centered design. With an understanding of human behavior, you can anticipate user needs, creating an experience that’s intuitive and enjoyable. From familiarity and emotion to memory and visual focus, psychology offers insights that elevate your UX design. Engage users’ minds and senses, and you’ll create a website that’s not just functional but also unforgettable! We hope you embrace these principles, and let the psychology of user experience guide you toward designs that users will love to explore. Want to design a super user-friendly website? Social Society can help! From UX design to search engine optimization and more, our team can help boost your brand’s online presence. Book  a one-to-one consultation with Josie today!

Social media is a bustling hub of sharing, storytelling, and even sometimes, oversharing. Just when you think you’ve seen it all, social media manages to surprise you with stunning facts and figures about the content people share daily. Whether you’re just dipping your toes into social media marketing or an experienced influencer, these 2024 stats about social media will open your eyes to the fascinating power of these platforms. Ready to dive in? Social Media's Evolution Over the Last Decade Over the past 10 years, social media has transformed from a space for fun little status updates and photo sharing into a comprehensive ecosystem that shapes communication, business, and culture worldwide. At the start, platforms like Facebook and Twitter were all about personal updates and connecting with friends. However, as smartphones became the norm, social media evolved into a platform for everything from live-streaming global events to AI-powered content creation.  To add to social media’s influence, Instagram and Snapchat popularized the concept of real-time "stories" that are now a mainstay on nearly every major platform. We can't forget to mention that TikTok’s short-form videos revolutionized how we consume and create content, appealing largely to younger audiences with new trends and viral challenges constantly cropping up. This rapid evolution has pushed platforms to innovate faster than ever, creating an entirely new landscape of engagement that spans visual content, live interactions, and digital communities. The Social Impact for Businesses Social media has also become a powerhouse in the world of business. As a result, brands have adapted accordingly, investing in influencer marketing, branded content, and paid social marketing to capture attention in feeds filled with millions of other voices. The almightly algorithm has dramatically influenced user experience, pushing content that drives engagement over simple connections with friends.  As a result, businesses and individuals alike now see social media as a space for storytelling and community building, with brand authenticity and customer engagement taking center stage. All of these changes reflect the evolution of social media from a digital connection tool to an essential, interactive environment where news, entertainment, and brand influence all merge into one feed. What's the Current State of Social Media? Instagram Sees Over 100 Million Photos Uploaded Every Single Day Instagram’s familiar colorful icon is now a staple in daily routines, with 100 million photos uploaded daily! With around 1.4 billion active users, Instagram’s demographic continues to evolve: 70% of its user base now hails from Gen Z and millennials. Of course, the app isn’t just for the young; 30% of users are over 35, capturing all sorts of moments from stunning selfies to memorable milestones. 500 Million Instagram Stories Daily Users The launch of Instagram Stories was a game-changer. Today, 500 million users  engage with Stories on a daily basis, with interactive features like polls and stickers keeping people hooked. These numbers aren’t lost on social media marketers who cleverly leverage Stories as a tool to engage audiences creatively and in real time. Twitter's 500 Million Daily Tweets Keep Conversations Moving X (formerly known as Twitter) remains the heartbeat of breaking news and trending topics, with a staggering 500 million tweets  sent out daily. With 353 million monthly active users, X is where real-time conversations happen. Thanks to the 280-character limit, users have become masters at making their voices heard without mincing words. YouTube Sees Over 500 Hours of Content Uploaded Every Minute From trending food recipes to DIY hacks, YouTube keeps the world entertained with over 500 hours  of content uploaded every single minute . With a global audience exceeding 2.5 billion monthly active users, YouTube is now available in 100 languages, reaching 95% of the world’s internet population. Plus, since over 60% of views come from mobile devices, YouTube’s content is more accessible than ever, keeping viewers glued to their screens wherever they go. Pinterest's Purchasing Power Pinterest is a hidden gem for brands looking to connect with shoppers. About 85% of Pinterest’s weekly users  say they made a purchase based on a pin they saw from a brand, making it a goldmine for marketers. This visual search engine has seen a notable increase in male users over the last year, expanding its appeal beyond the traditional “crafty” stereotype and reaching new markets. Mobile Viewing Skyrockets here to stay. Whether waiting in line or on a lunch break, viewers find time to tune in on their phones, with the average user spending nearly 50 minutes a day watching YouTube. The platform’s mobile-first design has definitely fueled this trend, driving more people to enjoy content anywhere, anytime. The Average Facebook User's Friends Have Doubled Although some might consider it a dinosaur, Facebook remains a giant in social connectivity, with over 3 billion monthly active users. The average user now has about 338 friends , which was previously around 155 in 2018. This growth is thanks to Facebook’s continued push to connect people through groups and events. While many teens may be moving to platforms like TikTok and Instagram, Facebook’s older audience and steady user growth keep it a core platform for social sharing. Facebook's Most Popular Page Surprise, surprise! Facebook is still the most-followed page on its platform, with a staggering 220 million likes. However, it’s not alone in the popularity race. Soccer superstar Cristiano Ronaldo isn’t far behind, with his page boasting 162 million likes. Now, that’s proof that he’s as loved online as he is on the field. LinkedIn Boasts A Huge Community LinkedIn is the go-to professional networking platform, hitting 1 billion  members in 2024. Of those users, 134.5 million  use the platform daily. Known for fostering career development and professional relationships, LinkedIn has become a must-have for job seekers and employers alike. In addition, with more companies sharing content and job postings directly to LinkedIn, it’s easier than ever to network and get hired straight from your feed. Don't Miss Out on the Social Magic Social media is a powerful tool for connection, entertainment, and discovery. With an average of seven social media accounts per person, users today are chronically online. Regardless of whether you’re snapping one for the ‘gram, posting a Story, or tweeting your thoughts, social media offers endless opportunities to connect with people around the world. That’s why maintaining a social media presence for your business is vital. We hope these eye-opening stats remind you of social media’s significant impact on our lives today and its value for businesses. Ready to invest in your social media presence? Social Society can help! From social media strategy to content creation, scheduling, and more, our team can help bring your social media vision to life.  Book  a one-to-one consultation with Josie today!

For any business, nailing a high conversion rate is the ultimate marker of a website’s success. That percentage reflects how many visitors take a desired action—whether it’s making a purchase, signing up for a newsletter, or filling out a contact form. The upside? Even a modest boost in conversions can lead to significant growth! Increasing your conversion rate by just 10% would make a noticeable impact on your bottom line. Your website is your key tool for turning visitors into customers. Although minor tweaks can bring some improvements, for real results, you need to focus on the bigger picture. High-quality content, a sharp user experience, and a solid strategy will have a greater impact. Discover six powerful ways to ramp up your website’s conversion rate and bring in more business. 1. Retool Your Offer First off, we need to think a little outside of the box or, well, website. Consider what you’re offering to your audience. A compelling offer is the backbone of your success. If your product or service isn’t hitting the spot, even the best-designed website won’t help much. Start by testing different versions of the offer or service you are looking to promote through trial runs or A/B testing. Gauge what resonates with your audience and make adjustments based on real feedback. In our experience, a winning tactic is to throw in a guarantee. Whether it’s a 30-day money-back promise or a longer trial period, giving prospects that extra security blanket can dramatically improve conversion rate. When potential customers know they have nothing to lose, they’re more likely to say yes. 2. Grab Their Attention There’s a lot of noise out there on the web today, which means you only have a few seconds to get a website visitor's attention. Dynamic, engaging content is essential to keep users interested and exploring your site. This translates to optimizing your homepage or landing page to deliver that "wow" factor from the get-go. Stunning visuals , videos, or animations can hook visitors, while an eye-catching layout draws them in further. Of course, that doesn’t mean you can skimp on your copy. Don’t forget the power of words! Strong, compelling headlines and persuasive calls to action are just as important in the attention-grabbing equation for your website. Whether it's a button that says "Start Your Free Trial" or a headline that speaks directly to their needs, the right text encourages website visitors to take action. 3. Prioritize Building Trust Scams are everywhere nowadays, which has made people more skeptical than ever. That’s why showcasing proof  of your product or service’s value is crucial. Some easy ways to do this are to incorporate real-life testimonials, case studies, and customer reviews to reassure any website visitors who may be on the fence. People want to know they’re making a smart decision, and nothing does that better than seeing how others have succeeded with your business. Make sure to place this social proof strategically, for example, on your landing pages, in sidebars, or as part of your CTAs. You want it front and center, so it’s hard to miss. The more credible and visible your proof, the more likely you’ll convert curious visitors into loyal customers. 4. Showcase Your Credibility We hate to sound like a broken record, but credibility is everything when it comes to building a successful website. Trust is priceless, especially if you’re an emerging business! Show off your credibility by highlighting any certifications, affiliations, or awards your business has earned. Logos from organizations like the Better Business Bureau, TrustPilot, or Verisign send a strong signal to visitors that your website is secure and trustworthy. Don’t shy away from showcasing press features or industry accolades either. These instantly lend authority to your business, giving new visitors a reason to trust you right away. Establishing credibility with clear, visible badges or awards can help nudge prospects over the finish line. 5. Encourage Communication We hate to sound like a broken record, but credibility is everything when it comes to building a successful website. Trust is priceless, especially if you’re an emerging business! Show off your credibility by highlighting any certifications, affiliations, or awards your business has earned. Logos from organizations like the Better Business Bureau, TrustPilot, or Verisign send a strong signal to visitors that your website is secure and trustworthy. Don’t shy away from showcasing press features or industry accolades either. These instantly lend authority to your business, giving new visitors a reason to trust you right away. Establishing credibility with clear, visible badges or awards can help nudge prospects over the finish line. 6. Fine-tune Your Tagging Not all traffic is created equal. Instead of casting a wide net and hoping for the best, narrow your focus to reach the people most likely to convert. Curate your website content and advertising efforts to target specific audience segments that will find your offer relevant. Tools like social media and paid ads  can help you zero in on your ideal audience. By connecting these targeted ads to your optimized website, you’ll drive high-quality traffic that’s more likely to convert. The key here is to focus on what matters—attracting the right visitors who will get the most value from your site, not just any visitor. Improve Your Website's Conversion Rate Today A conversion-optimized website is essential for any business, but especially for those looking to grow their online presence. Always remember that your website should be a reflection of what your business offers—a seamless combination of a strong offer, compelling content, and a trustworthy experience. However, it’s not enough to simply make changes. You need to actively monitor your conversion rate and make adjustments as needed. Keep an eye on your analytics, measure your progress, and refine your strategy as you go. It’s the only way to ensure your website keeps delivering the results your business needs to thrive. Want to improve your website’s conversion rate? Social Society can help! From web design to search engine optimization and more, our team can help boost your brand’s online presence. Book  a one-to-one consultation with Josie today!

Brands looking to expand their reach, generate leads, and make sales need to invest in paid social marketing. But how can you make your ad dollars work smarter, not harder? The secret is to use psychology! Great advertising should tap deep into our minds. Psychological researchers have plenty of data on how the human brain works while we shop. Some of the more interesting data illustrates how different products spark different decision-making processes in the mind.  Does it come down to impulse or logic? Well, it all depends on what we're browsing. Small ticket items? We're operating on an emotional level. Larger purchases? We switch into logic mode. Of course, psychology is never simply black or white. Activating the right part of a potential buyer’s brain requires a thorough understanding of the mind and human emotions. Join us as we dive into four cognitive psychology tricks to help your paid marketing strategy convert leads and drive sales! 1. Framing Effect We've all heard about the glass half-empty or half-full perspective. When it comes to paid social marketing, it's important to remember that it’s all about the spin or the framing effect . How you present a product can seriously influence how customers feel about it (and how likely they are to buy it). You might think positive framing is the clear choice, but you'd be surprised! Negative framing can get even bigger reactions. Let's take a closer look at both ends of the spectrum. Positive Framing This angle works wonders when you show buyers how much they’ll save in a sale or what value they’re gaining. A sense of urgency and the promise of instant gratifications makes potential buyers more likely to purchase. Positive framing is ideal for newsletters, memberships, and more. Negative Framing Don't mistake negative for bad-mouthing your product or service. The best way to view this is by highlighting what potential buyers might miss by not acting fast. Think limited-time offers, items going out of stock, expiring discounts, or even missing out on rewards opportunities. The key is to activate their fear of missing out (FOMO), and sealing the deal! Source: Shopify 2. Choice Paralysis Ever scrolled through Netflix for 20 minutes, only to give up without picking anything? That’s choice paralysis  at its finest. This cognitive phenomenon refers to when buyers are overwhelmed by too many options. For marketers, the last thing you want is for your potential customers to feel lost in a sea of products. The easiest way to avoid this is to simplify their options. Make life easier for potential buyers by guiding their decision-making through your paid ad strategy. Highlight key features in your captions and graphics, or use product recommendations tailored to target audience behavior. Also, you can organize your campaigns based on what potential buyers need and when. Avoid overwhelming customers and maintain focus by keeping your paid marketing ad creative organized and visually simple. Sometimes less really is more! Source: Patagonia 3. Identity Labeling Storytelling doesn't just help build a brand, it also serves as a psychological trick that helps customers see themselves  in the product. When people feel connected to a product, they’re more likely to hit that "add to cart" button. The secret is using the right branding, images, and descriptions to bring your product’s personality to life. Consider your target audience. How would they identify? Sporty? Eco-conscious? Family-oriented? Do the research and use those insights to segment your paid social marketing campaigns. In addition, A/B testing your ad creative is a great way to test out different identities and see which gets the most response. Buyers will feel the vibe and pick the product that matches them . When you tap into this psychological need to identify, your paid social ads will have a higher click rate and generate more quality leads and sales. So, let your products do the talking! Source: HelloFresh 4. Availability Heuristic Every day we make thousands of decisions. What to wear, eat, do, and a million other choices are constantly being sorted and processed by our brains. To save time (and energy) our brain takes shortcuts. Psychologically speaking, we tend to lean towards something we’ve seen or heard about recently. This is also known as the availability heuristic. In simple terms,   when we let the most recent information we've received guide us. Therefore, staying relevant while crafting your paid social marketing campaigns can have a huge payoff! Stay on top of trends, hop on viral moments, and showcase products that tie into what’s hot. Think back to how every brand under the sun found a way to have a Brat summer to sell products, services, and much more. Although it can feel like piggybacking on fame, when your products are flying off the shelves, you won’t mind one bit! Make Paid Social Marketing Work for You It's time to build the best paid social marketing campaign using cognitive psychology! Bear in mind, that there is so much more to the story and that this is just scratching the surface. Once you’ve nailed these techniques, you can dive deeper into other psychological tricks for paid social marketing success. Leading companies like Apple, Groupon, and Amazon already use cognitive psychology to boost their sales. However, the right strategy for you depends on what you are selling. Always remember to test, tweak, and analyze your metrics after every campaign. If something’s not working, don’t stress! There are plenty of strategies you can use in the cognitive psychology playbook. Keep it fresh, keep it smart, and watch your sales skyrocket. Want to start running ads on social? Let Social Society guide you through the process! From ad setup to campaign monitoring and more, our team will work with you to ensure your paid social media marketing campaigns succeed. Book  a one-to-one consultation with Josie today!

It might surprise you, but in our very digital world… word-of-mouth still reigns supreme! After all, you’re more likely to trust a friend’s recommendation over an ad, right? The same goes for brands. People value genuine feedback, and positive reviews from happy customers feel like personal invitations to dive in. The good news? These glowing reviews often come in the form of user-generated content (UGC). Think cute fit checks, short vertical videos, and rave reviews that come together to paint the picture of real happy customers and an authentic online presence. Not to mention, UGC can fuel a marketing campaign that’s not only effective but affordable. How User-Generated Content Helps Elevate Your Brand Incorporating user-generated content into your marketing strategy keeps things fresh and authentic. Here are a few reasons why: Builds a Community These days, most people connect and interact with brands online. So, having an engaging online presence is crucial. Potential customers are drawn to brands where people openly share their positive experiences. It’s a win-win – current customers get to celebrate the brand, and prospective ones get to see just how great it is. Your fans can also join in on the milestones, celebrating key moments with you. When people feel connected enough to follow your brand’s every move, it’s a sign you’re doing something right! Makes Your Brand More Human Marketing is often about putting your best foot forward, but customers want to see more than just polished products – they want to see what makes your brand human . It’s the behind-the-scenes moments, the team that makes things happen, the unique quirks that set you apart. UGC can shine a spotlight on this human side. Reviews praising your team’s friendliness, or posts showcasing customer interactions, help build a relatable brand persona. And when your customers showcase it? That's even better! Cuts Your Marketing Costs One of the best perks of user-generated content? It saves you money. When your customers are enthusiastically sharing photos, videos, and feedback, that’s free content! All you need to do is share it, which makes it easy to create a marketing strategy that’s as genuine as it is budget-friendly. Of course, you’ll still want to invest in some marketing. However, with UGC rolling in, you can ease up on expensive photoshoots and campaigns, leaving you more time to focus on growing your brand. It’s a cost-effective strategy that won’t break the bank. Source: Royal Mansour Incorporating UGC into Your Marketing Strategy People are hungry for authenticity, which makes it easier than ever to integrate UGC into your marketing. Here’s how to start tapping into this treasure trove of content: Repost Like a Pro Thanks to social media, geotags, and mentions, finding user-generated content to repost is a breeze! A quick notification tells you when a customer has shared something about your brand. While you don’t need to repost everything, regularly featuring UGC can keep your social channels buzzing – plus, it’s great feedback for what you’re doing right. Harness the Power of Hashtags Hashtags are powerful tools to grow your audience. While the best practices for them continue to shift, their importance remains unchanged! So, consider creating a branded hashtag to spark excitement and interaction. Whether you’re launching a new product, running a promotion, or hosting an event, a solid hashtag can get your brand trending in no time. It’s a fun way to create buzz and build community around your brand. Share those Glowing Reviews Online reviews matter. Think about how Google, Yelp, and TripAdvisor have all made reviews a key part of a brand’s reputation. Responding to and sharing positive feedback is a brilliant way to strengthen your brand’s image. Also, don’t forget to keep your profiles up-to-date! You might get the occasional negative review, but addressing it quickly and professionally only boosts your credibility. Curate Your Visual Aesthetic We’re visual creatures, and nothing grabs attention quite like a great photo. Compile an online gallery of user-generated photos that showcase your products or experiences. It’s a simple way to highlight the best of what you offer without lifting a finger. Just be sure to ask for permission before sharing! Source: Nosto How to Inspire Customers to Share UGC So now that you know the power of user-generated content, how do you get customers to send it in? Here are some tried-and-true methods to inspire your audience to get snapping and sharing. Offer a Little Motivation People love  snapping pics of things they love, especially if it’s Instagrammable. Creating an environment that’s Instagram-worthy can encourage customers to whip out their phones. Whether it’s the design, the packaging, or the product itself, make it visually enticing, and your audience will be eager to share it. Use Calls to Action Sometimes, people just need a little nudge. A clear call to action (CTA) can do wonders for engagement. Try simple CTAs like: “Tag us for a chance to be featured!” “Check out our latest collection!” “Show us how you use [product]!” Short, sweet, and to the point. These are great ways to get people involved and excited about your brand. Run a Contest or a Giveaway Everyone loves free stuff, and giveaways are an amazing way to drum up engagement. Encourage users to share photos or leave reviews in exchange for a chance to win. Not only does this boost UGC submissions, but it also gives you a steady flow of content to use later! Optimize Your Social Strategy with User-generated Content User-generated content is a goldmine for brands looking to grow. By regularly sharing the best of your customers’ photos and reviews, you can build an engaged online community, boost credibility, and attract new followers. Plus, it’s one of the most cost-effective marketing strategies out there! With user-generated content, you can lighten the marketing load and let your biggest fans do some of the talking. Keep delivering the amazing products and experiences people love, and the content will keep pouring in! Looking for help adding some pizzazz to your social calendar? Social Society has got the tips and tricks you need! From ideation to execution, our team will work with you to upgrade your social media presence and boost your brand’s reach. Book  a one-to-one consultation with Josie today!

In an increasingly digital world, businesses looking to boost their success absolutely must curate their online presence. One of the effective ways to do that is with an impressive website. Much like a sleek business card, a website not only informs but also helps provide a good first impression to prospective clients while also boosting brand awareness. So, what makes a great website? Join us as we explore the dos and don'ts of web design for businesses. What a Website Needs to Standout We’ve all been there before. Imagine the scene, you discover a new brand or company and want to learn more about their offerings. You pull out your cell phone and surf over to their website… and it looks like something out of 1999. The graphics are pixelated, load times are insane, none of the links work, and the information hasn’t been updated in who knows how long. As a business owner, this is the last thing you want — your website scaring off potential customers. How can you avoid this? Read on to discover the three main areas you need to focus on in your web design. Visuals Eye-catching images are the crux of great marketing. While marketing has come a long way from stylish print ads á la Don Draper from Mad Men, this much remains true. People are visual creatures. It’s the same reason why bakers add egg wash to bread and pastries before baking, for that delicious golden color. After all, we first eat with our eyes, then our stomachs. When it comes to your website, this translates to needing to incorporate visuals that attract and inspire. Source: Airbnb Hero images A breathtaking image is a great way to catch users’ attention and help them connect to your brand on an emotional level. Hero images are perfect for this. Like banners, hero images are the first thing a user encounters on a page of your website. They can help set expectations by providing an overview of the most critical content on that page. Also, hero images can accomplish two important tasks: Offer a visual experience on a given page no matter what device users are using. Inspire visitors to scroll down  and continue exploring the page. Selecting the right content for your hero image will increase user time on the page and reduce your bounce rate, which shows people are getting the information they are looking for. Typography and colors It may not seem like the most important feature of a website, but taking the time to select the right typography significantly impacts your web design. Readability is important for your search engine optimization, but also for maintaining user interest. Great typography will make it easier for users to engage with your content, whereas bad typography puts them off. Technically speaking, typography should be consistent and only vary in three different font sizes. Pay attention to how easy your font is to read in terms of color and legibility. Plus, the right typography that effortlessly blends in with your website’s graphic design can keep it looking polished. Communication A beautiful website will capture visitors, but top-notch writing is what will keep them from clicking away too soon. Of course, good content consists of more than some strategically placed copy on your homepage. It is a cohesive strategy that leverages great copywriting to tell your business’s story. A great website incorporates a brand’s voice throughout to consistently communicate with users during their entire experience. Source: Gucci Brand story All the best websites have great “About” and “Frequently Ask Questions” sections. This boils down, once again, to creating an emotional connection with users. Ask yourself, who are you trying to reach and why? According to Forbes , successfully connecting with your target audience on an emotional level requires researching your market and addressing potential pain points. Therefore, using market research data can help bolster your brand story. Once you have your brand story in place, incorporate design elements and content that your target audience interacts with most. Don't forget to boost your brand’s storytelling effectiveness with responsive graphic design that is mobile-friendly. Keep in mind that great storytelling isn’t merely snazzy blog posts or catchy taglines, it has to be poignant. Calls to action Now that you have all this great storytelling on your website, what's next? Well, tell your visitors what they need to do! Prospects who are interested in your product or service will seek out a way to connect, or better yet place an order, purchase a membership, or make a reservation. Ensure that this is easy for them to do by incorporating calls to action. Here are a few CTAs to get your creative juices flowing: To get users to make a purchase: Click here to get a 10% discount on (your product or service)! To get users to subscribe to your newsletter: Sign up for exclusive updates from (your brand) in your inbox! You can try these CTAs on your landing page or a relevant blog post where visitors can clearly see them. Credibility Web design matters. There’s no doubt about it! In a recent survey , nearly half of all users agreed that a website’s design determined how credible they viewed it to be. That means that design goes hand in hand with authority. The perfect recipe for a standout website includes great visuals, awesome copy, and authority (also known as being liked by Google). Here’s how to achieve that: Content What's better than a fresh plate of food hot off the grill? Think of your website's content the same way. Regularly updating, or at least reviewing, your content is crucial. This will improve your website's credibility, as well as the service you provide to your customers, and also allow you the chance to update your web design. Remember,  typos happen, but do your best to avoid them. Always proofread and run a spellcheck. Typographical errors and broken links can affect your brand’s online credibility. The best websites are free of any errors. Backlinks Web authority helps show Google that your website is not only safe to navigate, but also provides quality content. The more authority you have, the higher your website will appear in searches. Backlinking is one of the simplest ways to improve your authority. This is sometimes an uphill battle as it involves both content and graphic design but it is very doable! It can be accomplished in many ways, including publishing case studies with experts or by crediting sources in your blog posts. Find a way to do this that feels authentic for your business. Build a Better Website It’s time to get coding! Intentional web design and web content are your best friends when creating an impressive website. It will require some brainstorming and research, but that will pay off big time when your web traffic is through the roof! Drop us a line on social to let us know you found these helpful on your web design journey. Looking to revamp your website? Social Society can help! From web design to search engine optimization and more, our team can help boost your brand’s online presence. Book  a one-to-one consultation with Josie today!